SOFT SAVING IS GEN Z’S RESPONSE TO BURNOUT

Soft Saving Is Gen Z’s Response to Burnout

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success followed a familiar pattern: earn progressively, conserve aggressively, buy a home, and prepare for retirement. Yet Gen Z is coming close to money with a fresh perspective. Instead of focusing entirely on lasting buildup, this generation is prioritizing balance, he

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